Focus on Babies: A Note on Parental Attitudes and Preferences for Organic Babyfood

The motivation behind purchases of organic foods is not necessarily straightforward. Some individuals may purchase organic foods for health reasons, while others may do so because of concern for the environment. The issue is even more complicated when thinking about babyfood. Because of children’s developing systems, parents and other care givers could be more concerned about the effects of pesticides in conventional foods. However, this issue is relatively unexplored. This study reports results from focus groups with parents of small children regarding their attitudes and preferences, including risk perceptions, toward organic and conventional babyfood.